DISQUS

Kathryn Jennex · 1 year ago

simple, concise and well done thanks - good points and good answers to real questions we've all heard.
Robert Quigley · 1 year ago

Thanks Kathryn! Yes, this question does come up now and then ;)
Stephanie · 1 year ago

I was talking to a coworker about this very thing right before I read this post. Weird! I love these responses because they're 1) True and 2) In the language that money people "get." Thanks for the post.
Mary · 1 year ago

Eventually, this can lead to increased page-views (likely) or some new subscriptions (less likely, but hey). And we know there's money in that.
Robert Quigley · 1 year ago

Yes, it is true that social media can lead to increased page views. I've seen it happen.

I try to avoid that argument with bosses, though, because then they start watching the page-view numbers even more carefully and expect to see an immediate increase in page views. These things take time to build. The best thing to do: when you see an increase, trumpet it.